Boost Ecommerce Sales and Conversions

In the fast-paced and competitive world of ecommerce, driving sales and increasing conversions is essential for sustained growth and success. To stay ahead of the competition, online retailers must adopt effective strategies that resonate with their audience and encourage them to make purchase decisions. In this blog, we'll explore ten proven strategies that will help you boost ecommerce sales and conversions, ensuring your business thrives in the digital marketplace.

1. Optimize Your Website for Speed

A slow-loading website can be detrimental to your ecommerce success. Studies show that even a mere one-second delay in page load time can lead to significant customer drop-offs. To improve user experience and conversions, optimize your website for speed. Compress images, minify CSS and JavaScript, and leverage content delivery networks (CDNs) to ensure lightning-fast page loading times.

How can the Shape CORE platform help you?

• we automatically optimize images, reduce dimensions if necessary and convert to webp format
• we use an internal caching system that reduces the time required to load certain contents
• in the advanced web shop creation package, we provide a CDN setup service

Pssst! Do you know what CDN is?

Imagine that the Internet works like a big library, and web pages are like books that you can read. But sometimes, when you want to read a book, you have to go very far to that library to find it. It can be slow and boring.
CDN, which stands for "Content Delivery Network", is like having many small libraries around the world. Instead of traveling to the main library every time you want to read something, you can go to the nearest small library. That way you will get to the book much faster!
CDN has a lot of these little libraries, and each one has a copy of the book, or a copy of the website you want to visit. If a library is more crowded or is far away, you simply go to another one that is closer and get what you need faster.
So, CDN makes the Internet faster and more efficient, because it allows you to get to websites much faster and easier, regardless of where you are in the world. This is a great thing because it allows websites to load faster for images, videos, and other things you like to watch and use online. That way you have a better experience while surfing and you don't have to wait long for the pages to open!

2. Use high quality product images and videos

Visually appealing product images and videos can make a huge difference when it comes to attracting potential customers. Invest in professional quality images that show your products from different angles and in different contexts. Additionally, consider including product videos that highlight key features and benefits, giving customers more insight into what they're buying.

3. Implement a clear call to action (CTA)

A clear and compelling call to action (CTA) is key to guiding customers through the buying process. Use action-oriented language and strategically place CTAs throughout the site, especially on product pages and checkout pages. Make it easy for customers to add items to their cart and complete their purchase with confidence.

4. Offer personalized shopping experiences

Personalization is a powerful tool in e-commerce. Use customer data and behavior to personalize product recommendations, marketing messages and promotions. Tailor the shopping experience to each individual's preferences, increasing the likelihood of conversion and fostering customer loyalty.

Shape CORE Internal customer tracking modul tracks:

• Opening any page (static pages, products, categories, blogs, landing page...)
• Adding items to the cart
• Adding items to favorites
• Removing items from the shopping cart
• Adding items to comparison
• Sending inquiries via the contact form
• When the item enters the viewport

And it enables individual display of items - based on customer tracking data, items are displayed to the user in predefined places, for example:

• Items they viewed the most, but didn't buy
• Items they haven't bought for more than x days
• Items they didn't buy, which now have a reduced price

Pssst! Do you know what a viewport is?

"Viewport" is a term that refers to the visible area of a user's device, such as a computer, tablet or smartphone, where a website or application is displayed. It is the space on the screen through which the user can see the content without having to scroll.
Since people use different devices with different screen sizes, the viewport may differ from device to device. For example, a user accessing an e-commerce website via a computer with a large monitor has a larger viewport compared to a user using a smartphone with a smaller screen.

Considering the variety of devices and screen sizes that users can use, e-commerce websites must be adaptable and responsive. This means that the content on the web page automatically adapts to the different viewports to ensure that it is displayed in the best way and that the user can easily see and use all the essential information and elements on the page without the need for unnecessary scrolling or zooming.

Adaptive design enables the web shop to be user friendly, i.e. it improves the user experience, increases user retention and encourages more conversions (e.g. product purchases). Therefore, proper management of viewports and responsive design are considered important factors for successful eCommerce.

5. Simplify the checkout process

A complicated and lengthy checkout process can lead to cart abandonment. Simplify the checkout process by reducing the number of form fields, providing more checkout options and more payment gateways. A seamless checkout experience will encourage customers to complete their purchases.

The Shape CORE platform offers several payment methods:

• through a transaction account (virman),
• cash on delivery
• card payment (Monri, Corvus, WSPay, Payway)
• Card payment includes one-time payment and payment in installments.
• Advanced card payment:
  • different price depending on the number of installments;
  • installment number range by card type (configuration at product level)
• Paypal, KeksPay and Paycek

6. Implement user reviews and testimonials

Customer reviews and testimonials carry significant weight in the minds of potential customers. Positive reviews build trust and credibility for your products and brand. Encourage customers to leave reviews and feature them on your website. Handle negative feedback professionally and quickly to demonstrate your commitment to customer satisfaction.

7. Take advantage of social proof and FOMO

Social proof and fear of missing out (FOMO) are powerful psychological triggers that can drive conversions. Display the number of customers who have recently purchased a product, highlight limited-time offers, and use social media to showcase happy customers who engage with your brand.

8. Optimize for mobile devices

With more and more customers shopping on mobile devices, a mobile-friendly website is no longer optional. Ensure your eCommerce store is optimized for mobile devices to give mobile users a seamless shopping experience.

The Shape CORE platform includes a responsive template for optimized display of pages on mobile devices

9. Offer free shipping and discounts

Shipping costs can be a major factor in cart abandonment. Consider offering free shipping on orders above a certain threshold to encourage larger purchases. In addition, occasional discounts and promotions can entice hesitant customers to make a purchase decision.

The Shape CORE platform offers a module for Automated Individual Email Marketing:

• Email for abandoned carts
• Email for items in favorites, which are now on sale or discounted
• Email for items that the user has added and removed from the cart, and which are on promotion or discounted
• Email for items that the user has viewed more than 4 times but not bought, and which are now on sale or discounted
• Email for items that someone bought, which are published on sale or discounted
• Email for items that the user viewed more than 6 times but did not buy

10. Implement retargeting campaigns

Not all users convert on their first visit to your site. Implement retargeting campaigns using tools like Google Ads or Facebook Pixel to reach potential customers who have shown interest in your products but haven't completed a purchase. These targeted ads can remind them of your offers and encourage them to come back and convert.

And finally...

By incorporating these ten proven strategies into your eCommerce business, you can significantly increase sales and conversions. Remember to continuously analyze your results, test new approaches and adapt to the changing needs and preferences of your customers. With dedication and a customer-centric approach, your web shop will thrive in today's competitive market.