Vaše Zdravlje | Online Pharmacy
We developed a new webshop experience for Web ljekarna Vaše zdravlje, focusing on a simpler way to purchase healthcare products, advanced search capabilities, and seamless integration with key business systems.
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opportunities for Improvement
Analyzing the webshop and key areas for improvement
A More Modern Digital Experience Aligned with the Brand
The existing webshop did not fully reflect the brand’s visual identity or follow modern web design practices. By refreshing the style guide, updating colors, typography, and visual hierarchy, we created a more pleasant, accessible, and user-friendly experience.
A Faster Shopping Experience Without Waiting
Loading speed had a significant impact on the user experience, especially with a webshop containing a large number of products. By optimizing performance, we enabled faster page loading and smoother browsing.
Easier Product and Information Discovery
The existing search experience did not fully support the potential of a large product catalog. Users needed a faster way to find the right products while also discovering related categories and brands.
A Simpler Pharmacy Pickup Experience
The existing pharmacy pickup option needed a more intuitive way for users to choose the most convenient location. The experience required an easier way to find available pharmacies based on the user’s location.
A Clearer Product Overview
Product cards did not clearly present all the information needed to make a purchase decision. Users needed a better overview of products, available variations, and the ability to shop faster directly from product listings.
Services for Vaše Zdravlje
How we improved the Webshop
Webshop Performance Optimization
We improved the webshop’s technical performance to make pages faster, more stable, and more enjoyable to use when browsing through a large product catalog.
Advanced Product Search
We implemented an improved search experience with fast Ajax results, allowing users to instantly receive relevant suggestions. In addition to products, related brands are also displayed, helping users discover more of the available offer.
Enhanced Product Display
We modernized product cards and introduced product variations directly within product listings. Users can now see available options immediately and shop faster without needing to open individual product pages.
ERP, API, and eCommerce Integrations
We connected the webshop with key business systems to enable smoother data exchange across products, orders, and business processes. We also improved the delivery experience by integrating multiple shipping providers, giving users a more flexible and convenient shopping journey.
results
A Faster, Simpler, and More Accessible Online Experience
A Better Experience for Every User
The new platform provides a smoother and more intuitive shopping experience, helping users quickly find the products they need and make confident purchase decisions.
A Stronger Foundation for Future Growth
The optimized webshop provides a reliable technological foundation for future improvements, new features, and continued digital development.
Visit Vaše Zdravlje and explore products for health, personal care, supplements, and everyday needs with a modern and simplified online shopping experience.
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