VisionShop | Oktal Pharma

VisionShop Ophthalmology | Oktal Pharma

B2B VisionShop digital platform in a new look

Introducing the new and improved B2B platform design for optical stores – VisionShop for the Croatian, Hungarian, and Slovenian markets

In today’s digital environment, eCommerce systems are no longer just online stores – they have evolved into complex platforms that connect sales, customer support, logistics, and finance. This is exactly what Oktal.hr represents: a new business application that combines eCommerce functionalities with CRM and ERP processes into a unified, scalable system.

Order management with full control

One of the key values of the Oktal.hr system is advanced order management.

• Customers have the option to cancel an order while it is still in its initial phase.

• The system automatically generates and sends invoices via email, selecting the appropriate template and adjusting it for each recipient.

• Delivery notes are also sent digitally, with the option to add additional recipients and attachments.

This level of automation significantly reduces the need for manual work, speeds up order processing, and provides transparency for customers.

Communication through the notification system

Oktal.hr also introduces a robust notification system:

• Administrators can quickly send messages to a large number of users.

• Users can easily distinguish between new and read notifications on their portal.

• There is also a bulk selection option for managing notifications more efficiently.

In this way, the system serves not only as a transactional tool but also as a platform for active communication between the company and its users.

Mobile and partner access

The platform recognizes the importance of mobile business operations. It includes a special mechanism for importing orders from mobile devices, ensuring that data is immediately entered into the system and available for further processing. This allows partners and external systems to integrate easily and securely.

ERP and CRM in one ecosystem

Oktal.hr is not a standalone solution. It is connected with ERP and CRM systems, which means:

• Products, orders, invoices, and shipments remain synchronized at all times.

• Quotes and orders go through a validation process before confirmation, ensuring all necessary data is present – from contact information to delivery addresses.

This deep integration ensures data consistency and reduces the risk of errors.

Personalized user experience

A standout feature of the system is its customizable front-end blocks and dashboards:

• Users can view their recent orders and notifications in a clear and intuitive format.

• Product categories and descriptive content dynamically adjust based on context.

This ensures each user receives a personalized experience while administrators have the flexibility to manage content presentation.

Security first

To protect both data and users, the system supports two-factor authentication (2FA). This means login requires an additional security step, greatly enhancing protection against unauthorized access.

Conclusion

Oktal.hr is more than an eCommerce application. It is a comprehensive digital platform that unites sales, customer support, and business processes into a single system. Order automation, a rich notification system, mobile and partner integration, ERP/CRM connectivity, and a high level of security make it a powerful solution for companies aiming to modernize and streamline their operations.

Oktal.hr demonstrates how smart planning and a modular approach can create a digital system that grows with the business – while making life easier for both companies and their users.

What to expect on the webshop:

* simple and intuitive interface – accessible via desktop, mobile devices, and tablets
* fast and accurate feedback on product availability
* option to order trial lenses
* easy tracking of orders and their stages up to final delivery to the optical store
* option to return ordered items through the webshop
* user profile management
* ability to follow favorite products
* option to enter a special promo code during checkout
* information about current promotions
* option to download promotional materials
* simplified way to contact Oktal Pharma

On the new webshop, it is possible to order Johnson&Johnson Vision products: Acuvue® contact lenses, blink® soothing eye drops, ACUVUE® RevitaLens® solution for soft contact lens care, and the blink® TotalCare system for the care of hard and semi-hard contact lenses.

More information:

https://visionshop.oktal-pharma.hr/