06.10.2023
In the fast-paced and competitive world of eCommerce, driving sales and increasing conversions is crucial for sustainable growth and success. To stay ahead of the competition, online retailers must adopt effective strategies that resonate with their audience and motivate them to make purchasing decisions. In this blog, we’ll explore ten proven strategies to help you boost sales and conversions through your web shop, ensuring your business thrives in the digital marketplace.
1. Optimize your website for speed
A slow-loading website can be harmful to your eCommerce success. Studies show that even a one-second delay in page load time can lead to significant user drop-off. To improve user experience and conversions, optimize your website for speed. Compress images, minify CSS and JavaScript, and leverage Content Delivery Networks (CDNs) to ensure lightning-fast page loads.
How can the Shape CORE platform help you?
we automatically optimize images, reduce dimensions when needed, and convert them to WebP format
we use an internal caching system to reduce the time needed to load specific content
in the advanced web shop package we provide CDN setup
Pssst! Do you know what a CDN is?
Imagine the internet works like a huge library, and websites are like books you can read. But sometimes, when you want to read a book, you have to go very far to that library to find it. That can be slow and boring.
A CDN, which stands for “Content Delivery Network,” is like having lots of small libraries all over the world. Instead of traveling to the main library every time you want to read something, you can go to the nearest small library. That way, you’ll get the book much faster!
A CDN has many of these small libraries, and each one has a copy of the book — in other words, a copy of the website you want to visit. If one library is crowded or far away, you simply go to another one that’s closer and get what you need more quickly.
So, a CDN makes the internet faster and more efficient because it lets you access websites much more quickly and easily, no matter where you are in the world. That’s great because it helps websites load images, videos, and other things you love to see and use online much faster. You get a better browsing experience and don’t have to wait long for pages to open!
2. Use high-quality product images and videos
Visually appealing product images and videos can make a big difference when it comes to attracting potential customers. Invest in professional-quality images that showcase your products from multiple angles and in different contexts. Also, consider adding product videos that highlight key features and benefits, giving customers a better understanding of what they’re buying. 
3. Implement clear calls to action (CTAs)
Clear and compelling calls to action are essential for guiding customers through the purchasing process. Use action-oriented language and place CTAs strategically throughout your site, especially on product pages and checkout pages. Make it easy for customers to add items to the cart and complete their purchase with confidence.
4. Offer personalized shopping experiences
Personalization is a powerful tool in eCommerce. Use customer data and behavior to tailor product recommendations, marketing messages, and promotions. Adapt the shopping experience to each individual’s preferences, increasing the likelihood of conversion and encouraging customer loyalty.
The Shape CORE Internal Customer Tracking module records:
Opening any page (static pages, products, categories, blogs, landing pages, …)
Adding items to the cart
Adding items to favorites
Removing items from the cart
Adding items to comparison
Sending an inquiry through the contact form
When an item enters the viewport
And it enables individualized product displays — based on customer tracking data, items are shown to the user in predefined places, for example:
Those they opened the most but didn’t buy
Those they haven’t bought for more than x days
Those they haven’t bought and that are now discounted
Pssst! Do you know what a viewport is?
“Viewport” refers to the visible area of a user’s device — such as a computer, tablet, or smartphone — where a website or app is displayed. It’s the portion of the screen where the user can see content without scrolling.
Because people use different devices with different screen sizes, the viewport can vary from device to device. For example, someone visiting an eCommerce site on a desktop with a large monitor has a larger viewport compared to someone using a smartphone with a smaller screen.
Given the variety of devices and screen sizes users may have, eCommerce websites must be adaptive and responsive. This means the website’s content automatically adjusts to different viewports so it’s displayed in the best possible way and users can easily see and use all key information and elements without unnecessary scrolling or zooming.
Responsive design helps your web shop be user friendly — it improves user experience, increases retention, and drives more conversions (e.g., product purchases). That’s why proper handling of viewports and responsive design is considered a vital factor for successful eCommerce.
5. Streamline the checkout process
A complicated, time-consuming checkout can lead to cart abandonment. Simplify checkout by reducing the number of form fields, offering multiple checkout options, and supporting multiple payment gateways. A seamless checkout experience will encourage customers to complete their purchases.
The Shape CORE platform offers multiple payment methods:
via bank transfer (payment slip),
cash on delivery
card payments (Monri, Corvus, WSPay, Payway)
Card payments include one-time payments and installments.
Advanced card payments:
different prices depending on the number of installments;
installment ranges by card type (configured at the product level)
Paypal, KeksPay, and Paycek
6. Implement customer reviews and testimonials
Customer reviews and testimonials carry significant weight in the minds of potential buyers. Positive reviews build trust and credibility for your products and brand. Encourage customers to leave reviews and showcase them on your website. Address negative feedback professionally and promptly to demonstrate your commitment to customer satisfaction.
7. Leverage social proof and FOMO
Social proof and the fear of missing out (FOMO) are powerful psychological triggers that can drive conversions. Display how many customers recently purchased a product, highlight time-limited offers, and use social media to showcase satisfied customers engaging with your brand.
8. Optimize for mobile devices
With a growing number of users shopping on mobile, a mobile-friendly site is no longer optional. Ensure your eCommerce store is optimized for mobile to provide a seamless shopping experience on smaller screens.
The Shape CORE platform includes a responsive template for optimized mobile page display.
9. Offer free shipping and discounts
Shipping costs can be a major factor in cart abandonment. Consider offering free shipping for orders above a certain threshold to encourage larger purchases. Additionally, periodic discounts and promotions can persuade hesitant customers to complete their orders.
The Shape CORE platform offers a module for Automated Individual Email Marketing:
Emails for abandoned carts
Emails for favorited items that go on sale or discount
Emails for items added and removed from the cart that go on sale or discount
Emails for items a user viewed more than 4 times without purchasing that go on sale or discount
Emails for items that others have been purchasing that go on sale or discount
Emails for items a user viewed more than 6 times without purchasing
10. Implement retargeting campaigns
Not every visitor converts on their first visit. Implement retargeting campaigns using tools like Google Ads or Facebook Pixel to reach potential customers who showed interest in your products but didn’t complete a purchase. These targeted ads can remind them of your offers and encourage them to return and convert.
And finally…
By incorporating these ten proven strategies into your eCommerce operations, you can significantly increase sales and conversions. Remember to continuously analyze your results, test new approaches, and adapt to the changing needs and preferences of your customers. With dedication and a customer-centric approach, your web shop will thrive in today’s competitive market.
06.10.2023