Webpower Adria e-mail marketing

The Shape Core eCommerce platform includes integration with the Webpower Adria system for email marketing and marketing automation.

What is email marketing?

Email marketing is an integral part of digital marketing, based on sending offers, updates, blogs, or news to a specific group of recipients. In other words, it’s the process of sending newsletters with the goal of building lasting relationships with potential customers or clients.

The main goal of email marketing is conversion. Conversion can be defined in different ways depending on the company’s business type and the size of its recipient base:

Number of website visits
Number of product or service inquiries
Number of downloaded e-books or whitepapers
Number of product or service purchases
Revenue generated from product sales

The last two conversion types are characteristic of eCommerce businesses.

Email marketing remains one of the most effective channels for promoting webshop offers (alongside social media and traditional Google advertising), despite the (false) general perception that newsletters are just something that ends up in the spam folder.

About the Webpower Adria solution

Webpower Adria is a marketing automation solution specialized in email marketing, with additional services such as SMS communication. The company operates in several European and Southeast Asian countries, and what makes Webpower unique is that it’s the only email marketing company with a local presence in Croatia.
What does that mean? The email marketing experts at the Zagreb office ensure all users receive timely and high-quality support, as well as advice for running more effective campaigns.

What does Webpower offer?

Basic newsletter-sending features:
Personalized newsletters for each company, based on visual identity, target audience, and the products or services being promoted

Multiple languages and multiple templates, all within the same editor
Personalized newsletter signup forms – each user can define which data they want to collect about their audience
Personalized system pages and welcome emails (newsletter signup confirmation) – a chance to address potential clients with key brand messages
Rich email content options (image rotators, embedded videos, countdown timers, QR codes, barcodes, coupons)
Conditional email subject lines (e.g., two subject lines depending on recipient gender)
Conditional content blocks (e.g., displaying a specific product based on recipient data)
Conversion tracking (tracking order value from customers who arrived at the webshop via newsletter links)
 

Advanced marketing automation and workflow definition:
Automatic emails triggered by specific rules (e.g., X days before an insurance policy or contract expires, as a reminder for renewal)
Birthday messages for employees or partners
 

Automated eCommerce emails (so-called transactional emails):
Welcome email
Purchase confirmation
Reorder reminder
Abandoned cart
Email with products still in cart
Product review request
Delivery confirmation
Product back in stock
Sale of favorited products

Mobile marketing:
Sending SMS messages (e.g., promotional campaigns, coupons, information, limited-time offers)
For all of the above, Webpower provides detailed reporting, including subscriber growth trends, technical email deliverability, open and click rates, and conversions.

Webpower offers three packages — Basic, Professional, and Enterprise — so each company can choose the functionalities it needs for daily use.

Integration with Webpower

In addition to basic features like saving new subscribers to the Webpower database, integrated email marketing enables even more advanced marketing automation.

Each customer can be classified into specific value segments based on email open and read frequency, as well as purchase amounts. This allows for sending personalized offers and benefits accordingly. 

For webshops, the post-sale process is just as important as the pre-sale one. The Webpower platform can also be used to send SMS notifications about order status changes (e.g., “Your order has been processed and shipped,” “Your order is ready for pickup in store”).

You can find a list of other Shape Core eCommerce solution integrations at the following link.

The possibilities of marketing automation in eCommerce are vast, but the goals remain the same:

increasing the value of each existing customer (by increasing purchase frequency or average order value)
converting as many newsletter subscribers as possible into buyers.
When the technical solution for such activities is reliable, imagination is the only limit. That’s why the integration of the Shape Core webshop solution and the Webpower email marketing platform has proven to be a winning combination.

Contact us for more information about the Shape Core platform and the Webpower solution (local contact: marketing@webpower.hr).