Galileo | Webshop redesign
The new Galileo webshop introduces an improved category structure, enhanced filtering and product browsing, more advanced cart functionalities, and a simpler checkout process. Special focus was placed on the mobile experience and features that help users make more confident purchasing decisions.
More
a simpler way to shop
How to make online shopping easier for men?
Fashion comes in more than one size
A wide range of fits, sizes, and product variations made it difficult for customers to find the right clothing items. The shopping experience needed a simpler way to browse, compare, and choose products.
From Weddings to Monday meetings
Without a clearer product structure and intuitive filtering, customers found it harder to discover outfits suited to different occasions - whether they were looking for business wear, formal attire, or everyday essentials.
Thousands of products, endless possibilities
A broad product catalog required a more intuitive category structure, improved navigation, and advanced filtering to help customers quickly find what they were looking for without endless scrolling.
Loyalty benefits that deserve more visibilty
The loyalty program was an important part of the Galileo experience, but its benefits weren't fully integrated into the customer journey. There was an opportunity to make rewards more accessible and easier to understand throughout the shopping experience.
services shaped for Galileo
Galileo in a new orbit
Strategy before design
We defined user needs and key functionalities to create a simpler webshop experience.
Online and offline in one experience
We connected the webshop with physical stores through product availability, store locations, and fitting appointment reservations.
Every click closer to purchase
We optimized the buying journey through promotions, upsell opportunities, coupons, and a three-step checkout process.
Mobile experience as a priority
We focused on creating a seamless shopping experience across all devices, whether users browse on mobile, tablet, or desktop.
results
A fresh perspective on men’s online fashion
Through the redesign of the Galileo webshop, we transformed the complexity of men’s fashion into a simpler digital experience.
Clearer size and fit selection, combined with the integration of physical stores, gave users the freedom to choose their own journey, from online discovery to purchase or in-store fitting.
Key features such as occasion-based shopping lists, an improved mini cart with smart recommendations, and a clearer product presentation further simplified the decision-making process.
Visit Galileo Men and explore collections designed for every occasion.
Solutions that deliver Shipshape results
Also look at...
