Eurotrade | B2B webshop redesign
We redesigned the Eurotrade B2B webshop to make product discovery, everyday ordering, and access to key business information easier for professional customers. Through a modern user experience, clearer product structure, and B2B-focused features, we created a platform better suited to the needs of business partners.
More
opportunities for improvement
A better experience for B2B users
B2B features were not visible enough
B2B functionalities only became visible after users logged in, meaning new or potential business partners could not clearly see what the webshop had to offer beforehand. The new experience needed to communicate the benefits of B2B purchasing earlier in the user journey.
Key B2B information was missing
Business customers need more than just product information and pricing. Discounts, product availability, quantities, order status, and other business-related details are all essential to their daily workflow. The new platform needed to make this information easier to access and understand.
Bulk ordering needed a simpler process
B2B purchasing often involves ordering larger quantities and multiple products at once. The process needed to better support users who rely on the webshop as a daily ordering tool rather than simply as an online store.
A large assortment, a complex Product Search
Eurotrade offers a wide range of categories and brands across office, school, and IT equipment. Users needed a faster way to find the right products through clearer navigation, categories, filters, and search.
services shaped for Eurotrade
How we improved the Eurotrade webshop
B2B experience design
We redesigned key areas of the webshop to help business users scan content faster, find relevant information more easily, and complete their everyday purchases with less friction.
Built around business purchasing
We adapted the webshop to the way B2B customers actually shop - from ordering larger quantities and working with different purchasing terms to quickly accessing discounts, product availability, and order status.
Faster bulk ordering
For customers who already know what they need, we simplified the process of adding multiple products to the cart, making larger orders faster and more convenient to create.
A platform that supports daily operations
We connected the webshop with Eurotrade’s business processes to make managing products, content, and orders more efficient and better aligned with the team’s everyday workflow.
results
A B2B webshop built for business
The new platform enables business partners to find products faster, browse a large assortment more easily, and create orders more efficiently. Key information such as discounts, product availability, and order status is now better integrated into the overall user experience.
The redesign also provides a stronger foundation for the continued development of Eurotrade’s B2B channel. The platform is ready to support new products, features, and business processes while maintaining a consistent and intuitive user experience.
Explore the new Eurotrade B2B webshop and discover a more modern approach to business purchasing.
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