D-inter | B2B webshop refresh
Following a new visual identity, D-inter wanted to refresh its existing webshop and bring it in line with the new direction of the brand. Instead of rebuilding the platform from scratch, we upgraded the existing solution we had previously developed, keeping what already worked while improving key parts of the user experience.
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opportunities for redesign
A new identity, an existing platform
The webshop needed to follow the new brand identity
After updating its visual identity, D-inter needed its webshop to reflect the new look and direction of the brand. The existing platform was functional, but its visual language no longer fully matched the way D-inter wanted to present its business.
Products with many variations
D-inter’s catalog includes a large number of products available in different colors, sizes, and other variations. The existing experience could better support quick switching between available options and give users a clearer overview of each product.
Brands needed a stronger presence
Alongside its wide product range, D-inter works with numerous established brands and product lines. The new webshop needed to give brands a more prominent role and make it easier for users to explore the assortment by manufacturer.
Refreshing without disrupting the familiar experience
Since this was an evolution of an existing platform, the goal was not to change everything that already worked. We kept familiar interaction patterns while focusing development on the areas where the user experience could be meaningfully improved.
how we improved D-inter
A refreshed platform with a familiar foundation
Applying the new visual identity
We adapted the existing webshop to D-inter’s new visual identity through updated colors, typography, visual elements, and interface details. This connected the existing platform with the brand’s new direction without completely changing its structure.
More flexible product variations
We improved the way users select between different product variations, making it easier to browse models, colors, and other available options.
Stronger brand presentation
We redesigned the way brands are presented throughout the webshop, making it easier for users to discover products by manufacturer and get a clearer overview of D-inter’s portfolio.
A richer catalog experience
We refreshed key areas used to present products and the overall assortment, giving more space to actual products and categories. The homepage now gives greater visibility to collections, new arrivals, and current products instead of relying primarily on promotional banners.
results
D-inter in a new visual direction
The project shows that an existing platform does not always need to be rebuilt from the ground up. With a focused visual refresh and targeted functional improvements, a webshop can evolve alongside a changing brand while preserving the parts of the experience that already work well.
The new experience also better supports the way D-inter presents its wide range of promotional and workwear products, as well as corporate gifts, while providing more flexibility for highlighting new products, collections, and current offers.
The refreshed webshop gives D-inter a digital platform that better reflects its new visual identity while maintaining the familiar foundation of its existing B2B experience.
Explore the new D-inter webshop and discover a refreshed B2B experience for promotional products, workwear, and corporate gifts.
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