Barner | Webshop localization for Croatia
We localized Barner’s existing global eCommerce concept for the Croatian market and developed a new Croatian webshop. The platform follows Barner’s established brand styleguide, including its typography, colors, logo, and overall visual direction, while adapting the experience for local customers.
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adjusting Barner for Croatian market
Bringing a global brand to the local market
Barner needed a local digital presence
Barner already had an established international eCommerce concept, but Croatian customers needed a localized shopping experience. The goal was to preserve the recognizable Barner brand while creating a webshop adapted to the Croatian market.
The visual identity needed to stay consistent
Barner’s digital identity is an important part of the brand experience. The new Croatian platform needed to retain the original fonts, colors, logo, and visual style so customers could enjoy the same recognizable Barner experience as on the global website.
Buying eyewear involves more than choosing a frame
When purchasing prescription glasses, customers need to select the appropriate correction before completing their purchase. We needed to make this step as simple as possible and integrate it directly into the product experience.
Multiple variations needed a clear presentation
Barner products are available in different models, colors, and lens options, while selected models can also be purchased as prescription or non-prescription eyewear. These options needed to be presented clearly so customers could quickly understand and choose the version that suits them.
services shaped for Barner
The same Barner, adapted for Croatia
Brand-led webshop development
We used Barner’s existing webshop as the foundation for the Croatian platform, translating its established visual language into a local eCommerce experience without compromising the brand identity.
Localized user experience
We adapted content, navigation, and key webshop elements for Croatian customers, creating a local version of Barner’s global shopping experience.
Simple prescription selection
We enabled customers to select predefined prescription options directly on the product page, making the purchase of prescription eyewear more straightforward and easier to understand.
A clearer shopping experience
We organized products and their variations so customers can easily explore different models, colors, and available options before selecting the eyewear that suits them.
Shipshape Core
The Croatian Barner webshop was developed on Shipshape Core, providing a flexible foundation for webshop management and future development of the local market.
results
Barner experience for Croatian customers
The new platform also gives Barner a strong local foundation for further growth in the Croatian market while maintaining visual and functional consistency with the original Barner webshop.
Special attention was given to the purchase of prescription eyewear. Predefined prescription options are integrated directly into the product experience alongside other variations, helping customers move more easily from selecting a frame to completing their purchase.
Explore Barner Croatia and discover the collection of prescription glasses and sunglasses.
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